The Fascination of Apple

One of the largest technology companies on this planet is Apple. They are the creators of many of the products we use in our everyday lives such as the iPod and the iPhone. Whenever Apple releases a new product, they have a lot of market hype. Every technology blog, including this one, has to report on Apple's latest product. They were the ones who made having a lowercase "i" in front of a product name cool. On top of this, I notice a large traffic increase whenever a new Apple product has been released. Apple's Macs are far from the worlds most popular computers, this title goes to Dell. But for some reason, every time a new Apple product is released there is more hype surrounding it than any other product. People wait in nerve wracking anticipation when Steve Jobs hosts another keynote and journalists from around the world wait to be one of the first to hear about Apple's latest product. Whenever Apple does release a new product, you want to buy it. often it has its limitations but you still want to buy it. It just looks so cool. You merely have to a take a trip to your local Apple store to experience this feeling. But what is the reason for people's fascination with Apple, so much so that no matter what product Apple releases, you can guarantee a line will stretch for miles and it will be sold out in every store within a couple of days.