Apple Could Issue an iPhone 4 Recall

In light of what has become a PR nightmare over the faulty reception issues of Apple's iPhone 4, could the tech giant be considering a recall? PR experts say it'd better.

In a recent Cult of Mac post, PR experts outline the dangers of Apple continuing to skirt the recent accusations of a bad antenna design, especially after yesterday's news of Consumer Reports magazine claiming it is unable to recommend the iPhone 4 after recent tests found too many faults with the phone's hardware. “Apple will be forced to do a recall of this product,” Matthew Seeger, an expert in crisis communication, told Cult of Mac. “It's critically important. The brand image is the most important thing Apple has. This is potentially devastating.” [Source: Techland]

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Apple's iPhone 4 seemed like a pretty cool device when it first came out but now it seems like Apple's image as a company which prides itself on the quality of its products is in tatters. The iPhone 4 has a serious design flaw with its antenna and the problem is not the design fault itself, as many great companies have released a product with a flaw in it, but the fact that Apple is not admitting to the mistake. In fact they are blaming the consumer by saying that they are holding it the wrong way. It is this arrogance which could lead to the failure of the product.