Murtaza's Technoblog THE Technology Blog

End of the iPod era

This month, Apple released an upgrade to its iPod line. But amid the hype surrounding its careful marketing and intentional secrecy about the content of the launch, a different truth is emerging: that we are seeing the twilight of the stand-alone digital music player (DMP), a product category little more than 10 years old.

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That does not mean digital music players will vanish. Quite the opposite: the sector is still growing. Increasingly, though, the products have some sort of connectivity — whether wi-fi, mobile phone, Bluetooth or all three.

But if you look closely, signs the stand-alone player is in decline are all around. The first, and most obvious, was Apple's announcement in its latest quarterly results that iPod sales fell year-on-year for the first time since the product's launch in October 2001. As the iPod dominates the market for DMPs, any drop in its sales indicates a fall in the market.

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