Murtaza's Technoblog

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COLOGNE, Germany (Reuters) – Sony Corp will launch a slimmer, cheaper version of its PlayStation 3 game console next month, hoping to jumpstart sales and win back market share from rivals Microsoft and Nintendo.

Starting in September, the latest, less bulky version of the PS3 will be rolled out at $299 in the United States, 299 euros ($422.7) in Europe and 29,980 yen ($315.6) in Japan, the company said on Tuesday.

That represents a major price cut from the existing PS3 models, which runs between $399 to $499 and have proven less popular than Microsoft’s Xbox 360 and Nintendo’s Wii.

“The main thing is that there is a significant price cut,” said Ed Barton, analyst at Screen Digest. “We have argued since the beginning that there must be a substantial cut and this is a positive development.”

Sony’s new PS3 comes with a 120 gigabyte hard disk, but consumes 34 percent less power than the original model and is 32 percent smaller, Sony Computer Entertainment Chief Executive Kazuo Hirai said at the Gamescom video game trade show in Cologne, Germany.

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SAN FRANCISCO (Reuters) – International Business Machines Corp is looking to the building blocks of our bodies — DNA — to be the structure of next-generation microchips.

As chipmakers compete to develop ever-smaller chips at cheaper prices, designers are struggling to cut costs.

Artificial DNA nanostructures, or “DNA origami” may provide a cheap framework on which to build tiny microchips, according to a paper published on Sunday in the journal Nature Nanotechnology.

Microchips are used in computers, cell phones and other electronic devices.

“This is the first demonstration of using biological molecules to help with processing in the semiconductor industry,” IBM research manager Spike Narayan said in an interview with Reuters.

“Basically, this is telling us that biological structures like DNA actually offer some very reproducible, repetitive kinds of patterns that we can actually leverage in semiconductor processes,” he said.

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SEATTLE (Reuters) – Microsoft Corp put its new Zune HD digital music and video player on sale on Thursday, pricing it below comparable Apple Inc iPod devices, in an attempt to claw some market share away from the dominant leader.
The devices, which are available for pre-order but won’t hit shelves until September 15, are priced at $219.99 for the 16 gigabyte version and $289.99 for the 32 gigabyte version. Comparable iPod Touch players are priced at $299 and $399 respectively.

A 16-gigabyte player typically holds about 4,000 songs.

Microsoft’s new Zune HD is slimmer than previous version and has a touch screen for the first time. The range comes in five colors and has a built-in radio receiver, Wi-Fi, and can display high-definition video to a big screen.

Source: Reuters